Basic marketing

by Jerome C. McCarthy

Publisher: Irwin-Dorsey in Georgetown, Ont

Written in English
Published: Pages: 741 Downloads: 889
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Edition Notes


ContributionsShapiro, Stanley
The Physical Object
Pagination741 p. ;
Number of Pages741
ID Numbers
Open LibraryOL22196472M

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Learning Objectives • Define “marketing” in official and “real world” terms • List at least five viable market segments • Differentiate by example between services and physical products.

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According to the Oxford Dictionary of Marketing, McCarthy was a Alma mater: Northwestern University, University of Minnesota.

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Unit | Lecture 1: Marketing Basics A. Marketing Definition 1. Marketing is the process of creating, communicating, and delivering value to customers and managing customer relationships, for the purpose of selling products or services B. Marketing Objectives 1. Marketing activities come in all forms.

To get started, you must first define. 'Marketing is so basic that it cannot be considered as separate function. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view'. - Peter Drucker. Marketing is indeed an ancient art; it has been practiced in one form or.

Note: Citations are based on reference standards. However, formatting rules can vary widely between applications and fields of interest or study.

The specific requirements or preferences of your reviewing publisher, classroom teacher, institution or organization should be applied.

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Are you looking for new and unique novel marketing strategies?Introduction to Marketing and Sales. This note covers the following topics: Importance of Marketing, Role of Sales business, Concept of Market, Basic concept of Sales and selling, Understanding customer and consumer, Activities in Sales and Marketing.